Field Crops Webinar - Session 2 5 October 2021 / 1:00 pm - 3:00 pm ICT (GMT+7)

Hosted by APSA Special Interest Group for Field Crops, the webinar series on Field Crops is organized exclusively for APSA members only.
The series includes essential topics related to breeding technologies and market deveopment strategies for field crops.
The webinar series will be organized in August and October 2021.

Field Crops Webinar - Session 2
Tuesday the 5th of October 2021
1:00 pm - 3:00 pm ICT (GMT+7)


For those who registered and attended APSA Field Crops Webinar Session 1, registration is not required.
Your new Username & Password to access the next webinar will be sent you 1-day before the event date

Certificate of Attendence will be given to all who attend and answer post-event survey questionnaire!

If you have any questions regarding your log-in detail, please contact
APSA's Membership Coordination Manager Mr. Komsak Kamjing (Bobbie) at

Biofortification: Market Development Strategy for Field Crops



13.00 – 13.10

Opening of the Webinar
Dr. Frisco M Malabanan - Chair, APSA Special Interest Group for Field Crops
Moderator: Member from APSA Special Interest Group for Field Crops

13.10 – 13.40 

Biofortification: A Functional Strategy to Reduce Worldwide Malnutrition
Mr. Germán Mingramm - Maize Breeder, Green World Genetics

13.40 – 13.55

Q&A Session 

13.55 – 14.25

Scaling Up Biofortification for Nutritious and Sustainable Food Systems
Dr. Binu Cherian - Country Manager, India, HarvestPlus

14.25 – 14.40

Q&A Session

14:40 - 14:55

Wrap-Up by Moderator
APSA Special Interest Group for Field Crops

14.55 – 15.00

Closing Remarks
Dr Chua Kim Aik -  Co-Chair, APSA Special Interest Group for Field Crops


Germán Mingramm
Maize Breeder
Green World Genetics

Germán Mingramm, is a Mexican maize breeder that was born and raised in Mexico City, Mexico. He obtained his B.A. in Agronomy from ITESM (Instituto Tecnológico de Estudios Superiores de Monterrey) in 2007. Afterwards, Germán worked for four years (2008 -2012) at CIMMYT for the Maize Breeding Program, HarvestPlus, as a research assistant. He then joined the Sweet Corn Breeding Program at the University of Wisconsin Madison, where he also served as a Research Assistant. In 2016, Germán joined the Malaysian Seed company Green World Genetics as a Maize Breeder, starting a breeding program from scratch, getting most of the germplasm from Mexico, and some others from around Asia; he developed a good team and an efficient system to keep advancing the program while chasing the established objectives. In 2018, he decided to maintain his breeding program in Malaysia but being based in Mexico, in order to divide his time between as a consultant breeder for GWG, as well as for other Mexican small seed companies and some other projects of his own. Likewise, in 2020, Germán joined UNISZA (Universiti Sultan Zainal Abidin) as an adjunct professor in order to help creating the bachelor in Plant Breeding at the university, giving some courses and webinars. Moreover, in 2021 Germán started also with UNISZA his PhD in plant breeding.   

Binu Cherian
Country Manager - India 

Binu Cherian is the Country Manager for HarvestPlus in India, a global program under Agriculture for Nutrition and Health (A4NH) of Consultative Group for International Agriculture and Research (CGIAR) that develops and deploys biofortified food staple crops to in Asia, Africa and Latin America. He leads the cross-discipline integration of research & development, building partnerships and developing marketing strategy for an efficient delivery of biofortified crops in India. He has successfully developed partnerships platforms with public and private institutions to scale biofortified crops to reach farmers. Prior to HarvestPlus, he had worked in private sector, has more than 20 years’ experience in managing large-scale cultivation programs, strategic sourcing of raw materials for optimum quality, building sustainable supply chain linkages from farm to gate and commercialization of projects in different geographies.


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