Rianne Kruisselbrink has been part of Hoopman for nearly six years. With a background in interior construction, she entered the fascinating and impactful world of the seed industry. Since then, she has worked alongside a passionate and dedicated team on innovative projects that equip the seed industry with advanced technology. Rianne is recognized for her expertise in product specifications, as well as her role in bridging customer relations with Hoopman’s internal production processes. At Hoopman, the mission is to safeguard the quality and value of seeds, working together with the global seed sector to ensure sustainable food production for the future.
Hoopman Machines, founded in 1911, has been a family-owned pioneer in agricultural innovation for over a century.
With the launch of our seed coating technology in the late 1960s and the establishment of Hoopman Equipment & Engineering in 2006, we have grown into a trusted partner for the global seed industry.
With all expertise under one roof—development, design, production, and assembly—we create innovative, reliable, and sustainable machines in close collaboration with our customers and partners.
Our values—collaboration, craftsmanship, commitment, customer focus, and technical innovation—form the foundation of everything we do.
At Hoopman, we don’t just build machines; we deliver smart, future-ready solutions that add real value for our clients worldwide.
During the presentation Marieke and Rianne will inform you about our innovative disinfection systems, priming, coating, drying and calibrating systems!
A showcase for Hoopman to elevate our brand and connect directly with you, the Asian Seed Congress delegates.
“We create together - with reliability as our standard”
