In an era defined by climate change and the urgent call for sustainable practices, agricultural innovation is paramount. This interview with Javier Sanchez Molina, R&D Manager at Pinto Piga Seeds in Chile, delves into the critical role of Research and Development (R&D), the transformative power of predictive models, and the paradigm-shifting potential of Artificial Intelligence (AI) in shaping the future of farming. Discover how these technological advancements are empowering growers to overcome challenges, optimize resource use, and cultivate a more resilient and environmentally conscious agricultural landscape.