Founded in 1990 by Dr. Dieter Mulitze, a breeder and statistician who recognized early on that plant breeders needed software tailored to their specific challenges, Agronomix Software has grown into a trusted global partner for breeding data management and analytics. Now part of Cultura Technologies, Agronomix continues to combine scientific insight with cutting-edge digital innovation to empower breeders worldwide through its flagship platform, Genovix.
1. From vision to reality
Agronomix was founded over 30 years ago to provide better tools for breeders — long before digital plant breeding became mainstream. How has that original vision evolved, and what does Genovix represent in terms of the next generation of breeding software?
Agronomix was founded in 1990 by Dr. Dieter Mulitze, a breeder and statistician who recognized early on that plant breeders needed software designed specifically for their challenges. In fact, he developed his first breeding software in 1983 — at a time when personal computers were hardly common. He was a true visionary.
That original vision — to provide breeders with better tools for data management and analysis — has remained central, but it has also evolved as digital plant breeding has matured. Genovix represents the culmination of more than three decades of continuous innovation. It’s not just a database; it’s a collaborative, cloud-ready, analytics-driven platform that empowers teams to integrate classical breeding, molecular data, and genomic tools in one system.
Moreover, being part of Cultura Technologies, a company that focuses on helping its businesses grow and adopt new technologies such as AI, gives Agronomix the strength and long-term stability to continue innovating for breeders worldwide. In many ways, Genovix embodies the next generation of breeding software — designed for scale, flexibility, and global collaboration.
2. Real-world impact
Can you share one or two examples of how Genovix has directly impacted breeders’ work — whether by improving efficiency, strengthening decision-making, or accelerating variety development?
One example comes from breeding programs that used Genovix to centralize their breeding data across teams and locations. By bringing phenotypic, genotypic, trial, and pedigree information into one integrated system, they improved collaboration and advanced lines more quickly, shortening the overall breeding cycle.
Another case involved a company that used AGROBASE — one of our legacy systems — to manage and analyze trial data. By doing so, they were able to keep one of their varieties on the market for an additional year, resulting in an estimated USD 1 million in extra revenue. It’s a powerful reminder of the difference that dedicated plant breeding software can make — Plant Breeding Software or Spreadsheets: a million-dollar difference!
In both cases, our software proved to be more than a database — it’s a decision-support backbone that helps breeders save time, reduce errors, and deliver improved varieties faster.
3. Serving a diverse global audience
Breeding programs in Asia-Pacific vary greatly in size, resources, and target crops. How does Agronomix support breeders in emerging markets — for example, small or resource-limited programs — to adopt modern tools like GS and stay competitive?
Not all breeding programs have the same resources. For small or resource-limited programs in Asia-Pacific and beyond, Agronomix offers flexible licensing models and tailored training so they can adopt advanced tools without being overwhelmed. We also help them prioritize what matters most — such as integrating phenotypic data cleanly and building a foundation for genomic selection when they’re ready. Our approach is about meeting breeders where they are, whether that’s a national institute working on staple crops or a private program innovating in specialty crops, so they can stay competitive in a rapidly modernizing field.
4. Capacity building and training
Dieter’s legacy of mentoring and global training is well known. How does Agronomix continue this tradition today — through workshops, consultations, or knowledge-sharing — to build breeder capacity worldwide?
Dieter Mulitze’s legacy of mentoring is something we take seriously. Today, Agronomix continues this tradition through regional workshops, online training courses, and customized consultations with client programs. We also organize user conferences and foster a global knowledge-sharing community. Our goal is not just to deliver software, but to build long-term capacity — ensuring breeders can apply modern tools confidently and effectively, no matter where they are based.
5. The future of breeding software
With AI, machine learning, and big data advancing rapidly, what trends or innovations do you see shaping the future of plant breeding software, and how is Agronomix preparing for that future?
AI, machine learning, and big data will continue to transform breeding — particularly in predictive analytics and decision support. We see great opportunities to help breeders make more precise selections earlier in the cycle by integrating environmental and genomic datasets.
At Agronomix, we’ve always been pioneers in making breeders’ work easier. For example, our legacy software AGROBASE Gen II included voice-to-text functionality long before it became standard, allowing breeders to record observations hands-free in the field. That same spirit of innovation continues to guide us.
We are actively exploring how to integrate AI-driven predictions, digital phenotyping, and cloud collaboration into Genovix, positioning it as the central hub where these innovations converge — always keeping usability, interpretability, and reliability at the core. Our goal remains the same: to help breeders deliver better varieties, faster and more efficiently, while maximizing genetic gain.