Heidi is the Intangible Asset Manager at Zespri International Ltd, based in New Zealand. Zespri is the world’s largest marketer of kiwifruit, selling in more than 50 countries.
Heidi manages the global strategy and portfolio of intangible assets for Zespri, from creation through to protection, commercialisation, maintenance, and enforcement. With broad experience in New Zealand’s primary industry sector and having completed a Masters of Commercialisation and Entrepreneurship at the University of Auckland, Heidi is passionate about leveraging multiple commercialisation approaches to provide strategic value. Heidi has extensive experience with the protection and enforcement of Plant Breeders’ Rights globally.
