Investment Opportunities in China 19 November 2021 / 1:00 pm - 3:00 pm ICT (GMT+7)

Friday the 19th of November 2021
1:00 pm - 3:00 pm ICT (GMT+7)

APSA, in collaboration with the China Seed Association (CSA) will be holding a special event on Friday the 19th of November 2021 at 1:00 pm - 3:00 pm ICT (GMT+7), Investment Opportunities in China. This event will feature 2 guest speakers from both the China Seed Association and the China National Seed Trade Association, who will come to discuss various Investment Opportunities of the Seed Industry in China and give an Overview of Seed Trade in China. Exclusively for Active APSA Members only, we highly recommend you to attend this event if you wish to learn more about investment opportunities for your seed business in China.


13.00 – 13.10

Welcome Remarks
Mr. Xiexin, Jiang, Vice President and Secretary-General, China Seed Association
Mr. Wichai Laocharoenpornkul, President, Asia and Pacific Seed Alliance (APSA)

13.10 – 13.50

Report on Investment Opportunities of Seed Industry in China
(click to view and download presentation)
Mr. Yanqiu, Zhang, President, China Seed Association (CSA)

13.50 – 14.30

China’s Seed Trade Overview
(click to view and download presentation)
Ms. Weihong (Alison) Tian, Secretary-General, China National Seed Trade Association (CNSTA)

14.30 – 14.50

Q&A Discussion
Moderated by Shuping, Ma, Vice President
China Seed Association (CSA)

14.50 – 15.00

Wrap-Up & Closing Remarks
Dr. Kanokwan (May) Chodchoey, Executive Director, Asia and Pacific Seed Alliance (APSA)

Shuping, Ma, Vice PresidentChina Seed Association (CSA)


Mr. Zhang Yanqiu
China Seed Association (CSA)

Zhang Yanqiu, the current president of China Seed Association (CSA), was born in Yanshou, Heilongjiang Province and graduated from Northeast Agricultural University (NEAU). He has started working since 1982 and has successively served as director of the former Seed Division of Agriculture Department of Ministry of Agriculture, deputy director of Pesticide Verification Institute, deputy director general of the Ministry of Market Information, director of Pesticide Verification Institute, director general of Department of Seed Industry under MARA (former Seed Administration Authority). Dedicating himself to the administrative management of seed industry, he has led or participated in the research of the Seed Project, seed industry planning and relevant policies and regulations, and promoted the industrialization, marketization and legalization of seed industry in China. Since 2011, he has presided over the research and formulation of the developmental programs of national modern seed industry, promoted the introduction of major policies and measures such as the development of modern seed industry and the reform of seed industry system in China, and made great efforts to build an independent innovation system of seed industry with Chinese characteristics. He has published more than 20 articles such as Review and Prospect of the Development of Seed Industry in China, which has played an important role in promoting the development of modern seed industry.

Report on Investment Opportunities of Seed Industry in China mainly introduces the characteristics and overview of the marketization of China’s seed industry by reviewing its development process, and discusses the policy trends by sharing the foreign investment policy and development policy of seed industry in Hainan free trade port, so as to help international partners better understand the development environment of seed industry in China and find investment opportunities. Market of seed industry in China has grown rapidly since entering into the market-oriented development stage in 2000, and has become the second largest seed industry market in the world by now. In the future, we will speed up the transformation of development mode from “high-speed” to “high-quality” and, by strengthening intellectual property protection and encouraging breeding innovation, create a more open and fair investment and development environment for domestic and foreign partners in the seed market. 

Ms. Weihong (Alison) Tian
Secretary General
China National Seed Trade Association (CNSTA)

Ms. Weihong (Alison)Tian, Secretary General of China National Seed Trade Association (CNSTA). MBA in Agri-Food from University of Guelph, Canada, Bachelor of Economics from Dongbei University of Finance and Economics, China. She has extensive experience in seed industry and international trade and led the international business in many large enterprises including China National Seed Group and China Resources (Hong Kong) Group.  She served three consecutive terms as a member of the Vegetable and Ornamental Crops Section Committee of ISF from 2012 to 2018. 

At present, she is responsible for daily management and operation of the secretariat, and for formulating the annual work plan for CNSTA . She is familiar with policies and regulations related to seed industry.  She has been involved in the research of international trade and internationalization of China seed industry in recent years. Since she took office, CNSTA has organized many international forums and seminars on intellectual property protection, plant breeding innovation, genetic resource protection and international trade and cooperation, and actively promoted international cooperation and exchanges of China's seed industry. She is currently a member of ISF Phytosanitary Committee (PC), and a member of ISF Plant Breeding Innovation Working Group.


With the development of technological innovation´╝îintellectual property protection and the interdependence and cross-penetration of seed supply and demand in different countries, global cross-border movement of seeds has become increasingly more frequent in the past decade. In particular, China’s international seed trade is becoming more and more active benefiting from the rapid development of China’s seed industry and the deepening of its opening up policies.

This presentation provides an overview of the global seed trade and the current developments of seed trade in China. Through analyzing trade statistics and the current challenges of seed trade including phytosanitary issues, it explores ways to jointly overcome hurdles through international cooperation and help seed companies find more business opportunities. It also aims to help promote seed trade and promote the high-quality development of the seed industry in China and Asia-Pacific countries