Dr Rob Pronk is Global Marketing Manager for seed enhancement company Incotec in the Netherlands. Furthermore he holds responsibility for Regulatory Affairs. He has a PhD in biochemistry and worked for 15 years in the medical department in the pharmaceutical industry before joining Incotec 13 years ago. Here he managed the analytical seed services department, and currently is responsible for further developing and optimizing Incotec’s seed treatment portfolio. Rob is member and co-chair of the ISF-Seed Related Innovations Committee.